Consumer guide to engaging with a web designer

Hi, I’m Adrian O’Grady. Lots of people have told me their stories about getting their first website developed, and they all have these common elements;

  • It cost anywhere from $1500 to $3500.
  • None of them knew anything about websites before they started.
  • They all got what I call a “business card” website – that is a website that basically just says who you are, what you do and how to contact you – with some industry specific variations.
  • There was no noticeable link between having a website and getting new clients in the door.

My brother went through the process of creating a website for his business and soon after I went through the same process for the family Body Corporate Management business. We both ended up with the same story…

But wait, what’s wrong with that story? Well nothing… but let’s shortcut to the end of this story;

A year later my brother redeveloped his website for less than $100 from scratch – he’s a fitness instructor with no IT programming or technical knowledge.  He paid $1,500 the first time around (excluding logo design and images). For the family business I paid $2,200.

Let me be clear on one thing – I don’t consider that either of us were ripped off.

We just didn’t know what we were asking for. For the family business, I didn’t know any better and I thought we needed a certain class and design for our website to be respected in our industry. Little did I know that beautiful first class websites do not, by themselves, drive sales…

No one walks into a car sales yard uninformed, we all know how much that will cost and the high potential for buying a “dud”.

So why don’t we educate ourselves when it comes to websites?

Well, everyone does try! I tried Google searches and various support forums – There is just no good information out there that helps us choose. It’s too damn confusing, and who has the time to do extensive research when we’re busy working in our businesses.

Why don’t Web Designers try harder to educate their clients? In what industry is it better to have uneducated customers? I can’t think of any.

In a 15+ year career in corporate IT consulting and business support I thought this was very odd.

I’ve put my knowledge and experience into a free guide to help fill this knowledge gap and make sure you only pay for what you need. Hint: The key to this is knowing what to ask for.