We found our clients had picked up a lot of misinformation on the Internet that had convinced them having what we call a”Stage 3″ website would be like rolling out the red carpet and customers would literally be lining up to buy. The reality in 90% of cases was that a website, by itself without a properly thought out marketing plan, did not increase sales.
Unfortunately a lot of flash shiny websites are designed to say more about the designer than the business. Professional websites can be achieved at a fraction of the price others in the market will charge if the right things are focused on at the right times. Understanding of how a website can work you for business is critical before committing to larger scale websites.